In 2025, businesses depend more on a strong online presence to lure customers into their door. One crucial role that helps companies stand out on search engines like Google is the SEO analyst.
However, what exactly is an SEO analyst, and why do so many organizations need one today?
If we put it into simple words, an SEO analyst is somebody who analyzes and improves a website’s performance in search engines. This job includes a variety of tasks aimed at making a website easy for people to find when they search for related products, services or information.
In this guide, you will explore what an SEO analyst does, their duties and how they can help businesses excel online.
Let’s roll!
What is SEO Analyst?
An SEO analyst is an expert in digital marketing who is responsible for promoting a website on search engines. Search Engine Optimization, is the process of making a website more attractive to search engines, which will help it rank higher in search results.
The higher a site ranks, the more visitors it gets and typically the more customers or clients. An SEO analyst learns how search engines work, what people search for, the actual search terms or keywords used in search engines and how the competition fares online. They apply that knowledge in order to use tactics which would boost up the organic traffic on the website.
Responsibilities of SEO Analyst
Knowing what does a SEO analyst do helps your organization appreciate the worth. The position involves a variety of responsibilities all aimed at boosting website rankings and visibility.
Below are the primary duties of an SEO analyst:
1- Keyword Research and Analysis
This is the SEO analyst responsibility to identify the proper keywords to target. An SEO analyst studies which keywords are best for the website itself, short and long-tail, and also researches which keywords are popular, relevant, and what are not competitive also to drive qualified traffic to the website.
They look at search volume, competition and user intent and devise a keyword strategy that works. This guides content creators and marketers to create articles, product descriptions, or some sort of content that gives them what users are after.
2- Website Audit and Technical SEO
SEO analysts do website audits to check technical problems which may harm your rankings on search engines. That applies to making sure the site loads fast, is mobile-friendly, has good URLs, doesn’t have broken links, doesn’t have duplicate content, etc.
They also inspect the site’s architecture to ensure it is easy for search engines to crawl and index pages. Getting those technical pieces fixed would be a core component to increasing the overall SEO health of the site.
3- On Page and Off Page SEO Optimization
On-page SEO is the process of optimizing web pages in order to rank higher. An SEO analyst makes sure titles, meta descriptions, headers, images as well as content themselves naturally include the proper keywords while contributing some value to readers.
Off-page SEO includes things that are done outside of the site, primarily backlinking. If other sites link back to yours, particularly authentic sites, it tells search engines your site can be trusted and is important.
4- Monitoring and Reporting
An SEO analyst always keeps a close eye on website metrics. They use different tools such as Google Analytics and Google Search Console. They monitor all the important numbers including organic traffic, bounce rate, the average session duration, and keyword ranking.
Frequent reports also ensure that businesses know how well their SEO is performing and where they might need to make improvements.
5- Competitor Analysis
In order to stay relevant, SEO analysts analyze competitors’ websites and SEO strategies. They also analyze competitors’ keywords, backlinks and content strategies to find gaps and opportunities. This evaluation helps businesses to tweak their SEO strategy to get ahead.
Responsibilities of a Senior SEO Analyst
A senior SEO analyst typically has years of experience and manages higher-level projects. They’re regularly working with SEO teams to create sophisticated plans. They collaborate with other teams such as marketing, content, and website development.
Senior SEO analysts are not only in charge of day-to-day SEO tasks. They also take a proactive approach to plan long-term SEO goals, manage larger budgets, and track ROI. Their direction is what assists companies in scaling their SEO initiatives in the right way.
How SEO Analysts Collaborate with Content Marketing Team?
Content marketing is the process of creating valuable content to attract and engage the target audience. SEO analysts contribute to content marketing by advising which topics and keywords to zero in on.
For instance, if a company is eager to rank for “best running shoes,” the SEO analyst researches for related keywords and leads the content team to create optimized blog posts or product pages.
SEO analysts also consolidate measurement of content marketing activity and provide recommendations to improve performance. SEO analysts and content marketers, working together, help websites pull in and keep the attention of the right visitors and then converts those visitors into customers.
Importance of SEO Analysts in 2025
With millions of businesses on the web today, the need to differentiate has never been more crucial. An SEO analyst enables companies to be found by the relevant audience, in turn increasing brand awareness, leads, and sales.
Additionally, SEO experts enhance the user experience by making sure the website is quick, easily navigable, and mobile compatible. A better experience results in longer visits, and a likelihood that visitors might act, whether it’s making a purchase or signing up to a newsletter.
How to Become an SEO Analyst?
If you would like to pursue a career as an SEO analyst, the following are some of the fundamental skills and knowledge to work on:
Knowing how search engines rank websites.
- Experience using SEO platforms such as SEMrush, Ahref or Moz
- Good in analyzing of data, reporting etc;
- Some basics about HTML, CSS and website anatomy
- Good communication skills to engage with multiple teams
Many SEO analysts start by learning the basics online or through courses and gaining initial experience working on real projects. Ultimately, as you gain experience and put your hours in, you can develop into that senior SEO analyst position and be responsible for the guiding the SEO strategy at larger organizations.
Final Thoughts
Do you need expert SEO services to rank your website on search engines?
DigiEvolve is here to help. We offer professional SEO services to meet your business goals. Whether you’re just starting or looking to scale up, our team of experienced SEO analysts can craft a custom strategy that improves your rankings, boosts your visibility, and drives measurable results.
Contact us today!
