If you run a business, you probably know how important it is to show up when people search for services in your area. With over 5 billion people using the internet and most of them searching on Google, getting found locally can make or break your business.
This is where local SEO platforms make a difference. They help your business show up when someone in your area searches for the services you provide. Whether someone needs emergency help late at night or is simply looking for a place to eat nearby, local search is what connects them to the right options.
List of most helpful local SEO platforms:
We put together a list of 15 helpful local SEO platforms where you can learn about local search optimization. Let’s see what’s available.
1. Moz Local
Moz has been around forever in the SEO world. Created by industry experts, it offers both tools and a great blog. They have a whole section just for local search, with articles, videos, and even a glossary of terms. Good if you’re just starting or want to improve your skills.
2. Ahrefs
Most SEO folks know Ahrefs for its keyword and backlink tools. But they also have a solid blog with tons of local SEO content. You’ll find guides on building local links, optimizing your Google Business Profile, and finding the right keywords for your area.
3. Ubersuggest
Neil Patel has been writing about digital marketing for years. His blog covers pretty much everything, including local search. Just search “local SEO Neil Patel” and you’ll find articles, videos, and even full courses.
4. Backlinko
Brian Dean started Backlinko back in 2011, and it’s still going strong. While there isn’t a specific local SEO category, searching “local SEO Backlinko” will pull up quality content written by different experts who contribute to the blog.
5. HubSpot
HubSpot is huge in the marketing software space. They also run a massive blog with content on just about everything marketing-related. Search for “local SEO” in their marketing section and you’ll find current trends, audit guides, and comparison articles.
6. BrightLocal
BrightLocal makes tools for local businesses. They help you manage reviews, which are really important for local rankings. But they also offer free courses on things like Google Analytics, competitor analysis, and local business listings. Among local SEO platforms, this one focuses specifically on helping small businesses.
7. DigiEvolve
DigiEvolve is the most underrated player and has been helping businesses with content and backlinks for over ten years. They run a blog with an SEO section that covers local search optimization. Their team writes about getting more local visibility and using guest posting to boost your rankings. If you need affordable local SEO services, their blog offers advice from people who work with clients every day.
8. Semrush
Semrush is one of the big players in SEO tools. Beyond their software, they have a well-known blog with a section for local SEO. You’ll find guides on adding your business to Google, tips for different industries, and strategies for local landing pages. When comparing local SEO platforms, Semrush stands out for its complete toolset.
9. Yoast
Yoast makes a popular WordPress plugin for SEO. They also have loads of free resources on their site. Search “local SEO Yoast” to find multiple articles. Plus, they sell a local SEO plugin if you run a WordPress site.
10. Whitespark
Whitespark is all about improving local search results. They offer tools that help you manage your Google Business Profile and monitor how you rank in local searches. They also share plenty of practical advice through their blog and YouTube channel, making it easy to learn more about local SEO. This is one of those local SEO platforms built specifically for location-based marketing.
11. Crazy Egg
Crazy Egg offers different tools. Like heatmaps and A/B testing. They also run a blog called The Daily Egg that covers marketing, SEO, and design. Search “local SEO Crazy Egg” to find their articles on local search optimization.
12. The Local SEO Guide
This agency works on local SEO campaigns. Their blog is completely about local search topics. You’ll find articles on maps, rankings, helpful tools, and extensions. They also share lists of useful local SEO platforms and tools you might want to try.
13. WordStream
WordStream helps businesses with online advertising. Their blog features experts in SEO, PPC, and marketing. Use the search function to find their local SEO content and learn about local search strategies. Being the best digital marketing agency, they understand what works for businesses trying to get found locally.
14. uSERP
uSERP is a link-building agency that works with some big names. They offer free educational content on their blog. You can find articles about local keyword tracking, competitive analysis, and choosing the right tools for your business.
15. SE Ranking
SE Ranking is an all-in-one local SEO platform with audit tools, rank checkers, and even a local marketing tool. Their blog has courses and webinars. Search for “local SEO” on their site to find articles about SEO friendly URLs, multilingual strategies, and industry tips.
Wrapping Up About Local SEO Platforms
Local search counts when your business depends on customers in a certain area. When people nearby look for what you offer, you want your website, your Google Business Profile, and your reviews to appear front and center so they can easily find you.
These local SEO platforms give you everything you need to get started. A lot of these tools don’t cost anything, so there’s no reason to delay boosting your local presence. With the right local SEO platforms, you can increase how often people discover your business when they search online.
