Getting your website to rank higher on Google needs good link building strategies for SEO. At DigiEvolve, we help businesses improve their search rankings with methods that actually work.
Basic tactics like simple guest posting are not enough anymore. You need smarter approaches that get you quality backlinks from websites that have authority. This blog shows 9 techniques you can start using today to build better links.
Why These Methods Work Better?
These link building strategies for SEO give you noticeable results instead of wasting your time. Here is what happens when you use them correctly.
You get links from many different types of websites instead of just one source. Search engines like Google prefer this natural variety. Your website becomes more trusted when quality sites link to you. You connect with people in your field who can help your business grow. Good links bring in visitors who are already interested in what you sell. Your brand gets noticed by new audiences on different platforms.
1. Finding Broken Links and Offering Solutions
This approach focuses on spotting dead links on sites within your niche. When you come across a link that doesn’t open, you can offer your own page as a substitute.
Start by finding websites that relate to what you do. Use free tools to check their pages and highlight links that no longer load. Publish a piece on your site that covers the same subject as the broken resource. After that, reach out to the site owner, point out the dead link, and share your content as an option they can use instead.
This works because you solve a problem for the website owner. Their visitors currently see error pages when clicking broken links. You help them fix this issue and improve their site. In return, you get a quality backlink. Just make sure your content matches the topic and provides good information.
2. Building Links in Layers
This strategy builds links in three levels like a pyramid. The idea is simple. You get links pointing to your website first. Then you get links pointing to those websites that link to you.
The first level has links from trusted sources like major news sites and respected industry blogs. These are the most important links for your rankings.
The second level has links pointing to those first level websites. These extra links make your first level links more powerful. You want about 10 second level links for each first level link.
The third level supports your second level links. These come from forums, blog comments and smaller websites. You need around 100 third level links for each second level link to see good results.
3. Studying Competitor Backlinks
Check where your competitors get their backlinks. This saves you time because they have already found good link sources in your industry.
You discover new websites that might link to you. You get a clear idea of the type of content other sites choose to link to. You understand how websites in your field connect with each other.
Set up a regular schedule to check competitor backlinks. Focus on finding their newest links instead of looking at old ones. Notice patterns in how they get links. Use backlink tools to compare your link profile with competitors. These tools show you which websites link to them but not to you yet.
4. Creating Content People Want to Link To
Make useful content that other websites naturally want to share with their readers. This link building strategy works when you create resources people genuinely need.
Examples include step by step guides, printable checklists, tutorial videos, free software tools, downloadable templates, case studies showing results, and interactive calculators.
A digital marketing agency could create a free social media calendar template that marketers download and use. A fitness website might build a workout tracking tool that personal trainers recommend to their clients.
After creating these resources, you need to promote them. Contact journalists, bloggers and influencers in your industry. Build relationships so they feel comfortable sharing your content with their audience.
5. Getting Back Lost Links
These link building strategies for SEO recover links that you lost or ask websites to add links when they mention your brand name.
Sometimes websites remove links they previously had to your site. Reach out to these websites and politely ask if they can add the link back. Find out why they removed it so you can address any concerns.
Other times, websites mention your brand or company name in their content but forget to add a link. Search for mentions of your brand online. When you find these, send a friendly email asking them to add a clickable link to your website. Most website owners are happy to add the link since they already mentioned you.
6. Making Better Content Than What Already Exists
Find popular content in your industry that has many backlinks. Then create something significantly better on the same topic. This is one of the most useful link building strategies for SEO. Reach out to the sites that linked to the old piece and share the updated version you created.
Start by searching for high performing articles in your niche. Look at what topics get shared and linked to frequently. Create content that is more detailed, more up to date, better organized and more helpful than the original. Add more examples, better images, updated statistics and clearer explanations.
Then make a list of websites currently linking to the original article. Email these website owners and introduce your new content. Explain how your version provides more value to their readers. Many will update their links to point to your better resource instead.
7. Adding Links to Existing Articles
These link building strategies for SEO add your link to articles that already exist on relevant websites. Instead of writing a completely new guest post, you work with website owners to insert your link into their older content.
You save significant time because you skip the content creation step. Website owners benefit too because adding a new helpful link refreshes their old articles and keeps them relevant. This creates a win-win situation.
Older articles often have more authority than new posts. These pages have been online longer and collected signals that search engines trust. Getting a backlink from an established article can be more valuable than a link from brand new content.
8. Working With Influencers for Links
Partner with influencers and industry experts to earn backlinks. These people have their own websites, large social media followings and email lists full of your target audience.
You can write guest posts for their blogs with links back to your site. Send them your products to review and they include links in their reviews. They mention your brand on social media with a link to your website. Create joint content like webinars or guides together. Sponsor their content and get featured with backlinks.
Find influencers who reach your target customers. Send personalized emails or messages on social media platforms. Offer them value for their audience in exchange for backlinks. When both sides benefit, these partnerships work long term.
9. Using Professional Link Building
Hiring affordable SEO services speeds up your link building strategies for SEO significantly. Professional teams focus on these techniques full time and know what delivers results.
Good link building services already have relationships with bloggers, journalists and website owners. They understand current best practices that follow search engine guidelines. They can run multiple link building strategies for SEO at the same time for faster growth.
The Bottom Line
At DigiEvolve, we implement these link building strategies for SEO for our clients every day. The key to success is being patient and focusing on quality over quantity. Building good backlinks takes time but the results last for years.
Search engines reward websites with natural and diverse link profiles. Use several different techniques together. Create helpful content that solves real problems. Build genuine relationships with others in your industry. This is how you succeed with link building strategies for SEO in the long run.
