The average person gets about 120 emails (PDF) everyday but opens no more than 20% to 40% of them. Your email could be the difference between someone noticing it or simply ignoring it and ignoring an email is a lot easier than ignoring a snail mailed letter.
A well-written message is part of the equation, but so is selecting the right email service provider, segmenting your audience strategically and implementing intelligent automation.
So, where should you start?
An email marketing checklist is a tool that helps you remain on the right course, prevent false steps and ultimately get the job done.
Email Marketing Checklist
An email marketing checklist is a simple guide that helps you plan, write, send, and keep track of your email campaigns. It helps make sure that you don’t forget an important detail, from choosing a goal to reviewing the final design before pressing “Send”. With an email marketing checklist, you will save time, minimize mistakes and get more out of your email.
Why Do You Need an Email Marketing Checklist?
Whether you’re sending one-off promotional emails (such as a broadcast) or a full-blown drip sequence, an email marketing checklist provides structure to your strategy.
Here’s why it’s important:
- It prevents the errors that inevitably come when you send things like broken links or typos.
- It makes sure that every email helps you achieve your business goal.
- It helps in maintaining brand uniformity.
- It improves open and CTR rates.
- Easier to monitor and improve your campaigns.
So let’s see how you can develop it on your own in easy-to-follow steps.
How to Make an Email Marketing Checklist?
Use this checklist as a solution guide to ensure that every campaign you send out is solid and error-free, engaging and connects with your audience and that it helps the company meet its goals.
1- Define Your Campaign Goals
Start with the “why.” Your emails need to have a cause. Do you have any products or services? Looking to get people to go to a weblog publish? Offering a discount?
For example:
- Increase website traffic
- Promote a webinar
- Grow product sales
- Get more downloads
2- Know Your Target Audience
Before producing a piece of content, ask yourself: Who are you talking to?
Knowing what your audience needs, prefers and how they act is the key to making emails they actually want to read. Audience research is an important part of an email marketing checklist. Rely on tools, such as Google Analytics, surveys and customer feedback, to help get a sense of what’s going on.
3- Grow and Divide Your Email List
A good email list is better than a big one. Ensure that your list is made up of individuals who want to receive your messages. Please don’t email everyone the same thing.
Divide your list according to:
- Location
- Purchase history
- Sign-up date
- Interests
4- Choose the Right Email Type
There are different types of emails. From your email marketing checklist you should have been reminded to pick the right one for your campaign.
Common types include:
- Newsletters
- Welcome emails
- Product updates
- Promotional offers
- Abandoned cart reminders
Choose the format that best serves your purpose.
5- Clear Subject Lines
The subject line is the first things your readers will see. A good one makes them want to click on the email.
How to improve your subject lines:
- Keep it under 50 characters
- Add urgency or curiosity
- Personalize when possible
- Don’t use words which seem spammy, such as “free” or “buy now”.
You can use services like CoSchedule’s Headline Analyzer for assistance.
6- Write Quality and Interesting Content
Great content is the base of all emails. Make sure it’s helpful, interesting, and aligned with your goal.
Here are some key elements to create your email marketing checklist:
- A clear message
- Easy-to-read formatting
- Short paragraphs and lists
- Benefits over features emphasis
- Don’t overload the email. Stick to one main message.
7- Design for Mobile and Desktop
Over 60% of emails are opened using a mobile device. Make sure that your email looks right on various screens.
- Employ a responsive design that works on mobile and desktop.
- Ensure buttons are easy to click.
- Employ large fonts and leave lots of whites space.
8- Create Personalized Emails
Call the reader by name, recommend stuff based on previous activity, or personalize the news to what they care about.
For example:
- Hey Sarah, come see what’s new! We thought you might like this article on skin care tips.
This can directly impact your open rates, unsubscribe rates, and engagement rates.
9- Include Strong CTAs (Call to Actions)
Your call-to-action explains to readers what they should do next, whether it’s clicking, purchasing, signing up or something else. It should stand out and be easy to find.
CTA examples:
- “Shop Now”
- “Download Free Guide”
- “Book Your Spot”
You may incorporate compelling action-based words and ensure your CTA pops visually.
10- Test Before Sending
Testing is one of the key things you should have on your email marketing checklist.
Send test emails to check:
- Subject line appearance
- Broken links
- Image loading
- Grammar and spelling
- Mobile responsiveness
A single oversight can tank an entire campaign, so don’t skip this.
11- Track and Analyze Performance
After your email is sent, monitor its performance.
Metrics to check:
- Open rate
- Click-through rate
- Conversion rate
- Bounce rate
- Unsubscribes
You can track the results using programs such as Mailchimp, ConvertKit or HubSpot. Analyze the data in order to enhance future campaigns.
Final Thoughts
From establishing clear goals and segmenting your audience to creating engaging subject lines, testing, and tracking performance, email marketing checklist covers everything. That’s how you minimize errors, drive better engagement and increase conversions.
If you want to improve your email marketing results, DigiEvolve has you covered.
We offer email marketing services that can deliver your message and help you grow your audience efficiently.
Contact us today!
May You Need to Read:
Email Marketing vs Social Media Marketing – What Works Best for Your Brand?
