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If you have a brick-and-mortar and your goal is more customers walking through your doors, this is important. When users search, they’re not only looking at ads—they’re getting helpful information such as your address, phone number, and hours, helping them locate and visit you.
However, how do you know if your local SEO is truly paying off?
A local SEO audit provides you with a snapshot of how your company appears in search and reveals to you what to correct or enhance so more individuals visit and shop at your website.
A Local SEO audit is a process of checking how well your business is ranking in local search. This encompasses your Google Business Profile, local keywords, online reviews, citations, backlinks, and so on.
Imagine it as a check-up for your health, but for your online life in your community. It assists you in identifying what’s up and running, what’s malfunctioning, and what should be repaired to enhance your visibility in local search engine results (such as Google Maps and the local pack).
In 2025, more people than ever are using voice search, mobile apps, and local queries like “coffee shop near me” or “best dentist in [city]” to find businesses nearby.
If your business doesn’t show up in these local results, you’re losing potential customers.
A Local SEO audit helps you:
Whether you’re a restaurant, clinic, agency, or local store, this audit can make a big difference in your growth.
Here’s how to do a Local SEO audit from start to finish, even if you’re not a tech expert.
Your Google Business Profile is your most important local SEO asset.
What to check:
You can use the “Google Search” interface to maintain your profile and investigate new 2025-added features, like video Q&A or service highlights.
Citations are web references to your business, typically on directories such as Yelp, Bing Places, Yellow Pages, or TripAdvisor.
Verify that your NAP is identical on all citations. Even a tiny discrepancy (such as “St.” versus “Street”) will confuse the search engines.
Utilize tools such as:
Correct duplicates or inaccurate listings. Consistent citations establish trust with Google and enhance local rankings.
Your site still carries a lot of weight in local SEO.
Things to check out:
Instead of just “SEO Services,” use “Affordable SEO Services in Atlanta – Free Audit.”
This step is simple but important. Go through your:
Ensure that your NAP is 100% consistent with your Google Business Profile and other citations.
In 2025, most local searches will happen on smartphones. Google uses mobile-first indexing — which means your mobile version matters most.
Check for:
Utilize Google’s Mobile-Friendly Test and PageSpeed Insights to obtain a report and recommendations.
Your reputation is a local SEO sign. Google reviews are not only for trust — they also affect rankings.
Ask yourself:
Let customers easily submit reviews through automated means or QR codes immediately following a service.
Local content reminds Google you are local in your region.
What to do:
This makes your site feel more “local,” which Google and people like.
Backlinks (links from other sites to your site) support your SEO. In local SEO, local backlinks are gold.
Where to find local backlinks:
Use tools such as Ahrefs or SEMrush to check out who’s linking to you and where you can get additional local links.
What are you ranking for? Are you in the “Map Pack” (the first 3 on Google Maps)?
Use tools such as:
Check rankings for phrases such as:
This allows you to view what’s succeeding and what needs to be changed.
Finally, measure what’s important.
Main tools to track local SEO performance:
Conducting a Local SEO audit may look daunting at first, but it is actually about compartmentalizing things into easy steps and addressing one issue at a time.
In 2025, if your company is not appearing in local searches, chances are you are losing customers to more visible competitors online.
At DigiEvolve agency, we help businesses enhance both their local visibility and integrate global SEO services to expand their reach beyond local markets. Begin with your Google Business Profile, correct any NAP problems, include local content, invite reviews, and monitor your progress. Monthly or quarterly, a Local SEO audit can make a huge difference in your online presence and ROI.
Contact us today for Digital marketing services!
DigiEvolve is a full-service digital marketing agency dedicated to helping businesses grow and succeed in the digital world. We specialize in crafting data-driven strategies and creative solutions that drive real results.
Our team of experienced marketers, designers, and strategists work closely with clients to understand their goals and deliver customized marketing campaigns that boost visibility, increase engagement, and generate leads.
