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SEO infographics are visual representation of facts or data that have been developed for the purpose of enhancing your website’s search engine optimization. These infographics are developed as more than just aesthetically pleasing. They are also keyword-optimized, shareable resources with information.
With effective SEO infographics, you can break down complicated concepts and turn them into simple yet visual-based content. It will help make your content easier on the eyes and more exciting to read. However, the most important part is, they help you increase your website ranking by driving the traffic and getting backlinks.
Let’s DigiEvolve dig into the details and learn how you can boost your website ranking with SEO infographics.
No one likes to read blocks of boring, monotonous text. People love visual content, and so does Google.
You can use these SEO infographics to:
The combination of visual appeal and SEO power make them a must-have for any content strategy.
This is how SEO infographics can improve your website’s ranking on search engines.
Infographics are a potent content format when you mash up strong visuals, bright colors and bite-sized, information-packed nuggets. They’re a way to break up long swaths of text and provide a visual narrative that many users can relate to more easily.
Unlike text, SEO infographics can capture your reader’s attention right away and convey your message with pinpoint detail. These visuals are also very shareable across social media channels, allowing you to tap into new audiences organically_especially valuable when promoting global content strategies with our international SEO services.
Infographics are easy to remember and visually appealing, and therefore, they can last. This kind of positive user experience increases content reach with repeat visits and trust. Resulting in better brand loyalty with the come back rate going higher and higher.
The infographic provides a shareable value for your users, for your other sites and bloggers. If your SEO infographics are informative and well-researched then other sites are likely going to want to refer to them and link back to them.
This organic backlinking contributes a lot to a strong and healthy backlink profile, a significant consideration in Google’s ranking algorithm. Unlike with general text content where a little more elbow grease is needed to get the quality backlinks, infographics are more shareable by default. Therefore, it’s easier to be getting those high-quality links.
These backlinks give your website more authority, more domain rating and also a better place in the search engines. By using a good infographic strategy, you will be able to build links faster, easier and be more effective.
Infographics invariably lead to higher dwell time as they grab the eyeballs and make users stop, read and engage. People are much more likely to subject themselves to your less-than-brilliant one-liners if they don’t take up too much time and are easy to look at. Reading long paragraphs vs. quickly scanning and absorbing visual content.
A good quality SEO infographic without jargon will get users stuck on your page, scrolling right to the bottom of the graphic and clicking out on similar links as well. This not only increases time-on-site but helps out your overall SEO performance by letting Google know that your content matches that user’s intention.
SEO Keywords are essential and infographics are high-quality places to naturally and powerfully insert them. Even in a small space, you can maximize the keyword usage of your infographic without forcing your text and visual elements to compete.
The use of strategic keywords, throughout infographics titles, header, captions, alt tags, and descriptions helps search engines understand and rank your content accordingly. To have the most successful outcome, do some in-depth keyword research and sprinkle some of those phrases into the visual and the supporting material.
With Infographics, you can mix design creativity with search optimization. When you have good image SEO, your content can be seen in regular search results and Google Images, and it’s more likely to be found and clicked.
An effective infographic does more than just educate, it’ll inspire your brand story. SEO infographic builds brand recognition and makes a strong impression as they use the same brand colors, typography and messaging.
Infographics for SEO also provide a more engaging way to market your products, services, or your values than just plain text. Whether they are circulated on social media, included in blogs, or featured in newsletters, they contribute to the expansion of your brand’s reach and visibility.
The more your infographics are shared and linked back to you the more your brand is exposed. This all helps build a solid brand presence on the web. This additional exposure results in better SEO performance from more backlinks and greater organic traffic.
Here are some simple guidelines to help you optimize your SEO for infographics:
Consider something your audience is already looking for, something useful and in tune with your industry.
Be sure to naturally use your focus keyword (“SEO infographics”) in your infographics file name, title, meta description and alt text.
Make sure it’s clean and followable. To get the point across, use sections, icons, bullet points and brief sentences.
Your existing brand colors, for example, could be used as the accent color in the thumbnails of your various videos. The infographic should be a reflection of your brand that fosters trust and familiarity.
Opt for lightweight file types (PNG or WebP) as this would make the loading faster (and is beneficial for SEO).
SEO infographics are not just a design trend, they’re a content marketing power house, capable of boosting your website’s SEO game. Whether it’s from earning backlinks, increasing dwell time, or lifting brand awareness and search visibility, infographics help you grow smarter and faster.
If you want to use the best SEO infographics for your business, DigiEvolve is here to help you.
Contact us now!
Evolving business potential with strategic marketing services & IT solutions that drive results and boost your brand digitally.
Evolving business potential with strategic marketing services & IT solutions that drive results and boost your brand digitally.